How to create trackable URLs?

Social media posts are the lifeline of a modern business as they increase brand awareness and help with the growth of your business. As we saw in the previous blog post, social media is about relationship building and not a direct sale but we do like keeping an eye on things because data is information. Have you ever wondered how many people click on a link in any particular post? What kind of content is creating the most engagement

Facebook marketing is all about relationship building

Lately in my effort to grow Xava, I have come across a lot of people trading Likes on their business pages. While it is a good practice to support your fellow entrepreneurs in growing their fan base but have you ever thought what a like is worth? Or more importantly what YOUR Like is worth to the business page? Let me put this very delicately because I know that your Liking of a business page was well intentioned - It is worth NOTHING!! If

Website Design Case Study – www.tyrebroker.ie

When the owner of www.tyrebroker.ie first approached Xava, his direction was clear. He wanted to develop a brand that would become synonymous with the following:

  1. Simplify the tyre buying process.
  2. Simple and easy to navigate website
  3. No frills to convey the message that the value behind the brand was the attractive pricing
  4. Above all - simplify the process for all kinds of people buying tyres.
The concept was simple and the challenge was clear
Create a website for the customer that makes it

Understanding Your Brand

Understanding Your Brand - Understanding Yourself A brand is developed over time because it includes the public perception but it starts from within you as an entrepreneur, as an individual. Each and every one of us is a walking, talking brand. As I mentioned in my previous blog, Brand - The Reason For Being, every one is a unique brand. Our personal brand affects how people interact

Brand – The Reason For Being

What is a Brand? According to Wikipedia, a brand is "a name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" brand-essence A brand, according to us is why you do business. It is how you do business. It is how your customers see you. It is how you set the culture for the employees of your company.

A brand is who

Website Design- Why Is It Key?

"Web surfers are like the snitch in Quidditch, if you don't catch them at first sight, you will find yourself flying through the cyberspace trying to capture them. But once you do, you can win the game!"
If you are not a Harry Potter fan like me, you may not know what Quidditch is or what the Snitch is. The snitch is the game winner in Quidditch and the team that captures the snitch wins the match.

Twitter – How Best To Use It For Your Business?

This is intended to be an easy guide to understanding Twitter from Day 0. This is aimed at people who are just starting out on their Tweeting Journey.

  1. Step 1 - Identify Your Business Goal Like any other business activity, your Social Media efforts should have a solid strategy behind them. You can not just dive in and out! To get consistent and good results, you have to put in a lot of effort into your social media interaction. Also, remember that social

Weekly Round-Up

A Weekly Round-Up of Stories from the WWW This weeks Xava blog is a collection of the 4 stories that made me think the most. I found that these stories engaged me at different levels and desrved to be shared for different reasons. The stories range from the scary yet exciting to ranting to philosophising. These are purely my thoughts on 4 topics that are out there for you to read. I would encourage a discussion on any of the topics

Top Ten Things to Consider When Redeveloping a Website

You already have a website and have not changed it in a long long time. There are multiple reasons why you want to redevelop the site. You might want to

  • Make the website look more modern and in tune with time
  • Make sure that the website appeals to the new wave of people viewing your site on the internet
  • Make sure that your website is responsive
  • Add E-Commerce to your site
  • Make sure that you refresh the website for